Online Visibility: Target the right audience


Stepping into a new market and being noticed are both challenging and exciting at the same time. The challenge lies in establishing your place when there is so many media channels around and you have to cover each one. Funnily enough, that is also where the excitement stems from.

With the addition of social media and the many platforms within this medium to the media channels mix there is so much more potential for creativity. More channels mean that making a place on even one will get you at least some audience.

In this blog we will be offering some tips to the new business owners to launch their campaign. Over the course of these blogs we plan to cover all aspects of marketing, however, in this particular piece we are focusing only on the digital side of it.

Digital marketing is also beginning to quickly overtake traditional marketing as people move on from entertainment on TV to entertainment on YouTube and Netflix, and from news through the paper to news through social media and e-papers.

Furthermore, digital marketing is also a lot cheaper than traditional media marketing. A pay-per-click (PPC) campaign will cost you a lot less than securing a slot during prime TV hours.

The fact that on all the main social media platforms (Facebook, Instagram, YouTube, SnapChat) ads are personalized to the user means that there is more of a chance of your product reaching your target audience. This paired with less investment render digital marketing a lot more efficient and cost-effective method.

So if you are just stepping into this world now, given below are some tips to help you along.

1. Acquaint yourself with the latest SEO
Search Engine Optimization is your best chance to make it to your target audience’s results page whenever they make a search about a product that you offer. These are called organic searches.

To make sure you are doing everything you can to give your webpage the boost it needs to get in the Search Engine’s good books, hire an SEO expert.
Although keeping your page optimized and keeping up with Search Engine’s updates is a task requiring some energy, it is not as hard as you think.
Getting professional help will solve this problem for you.

2. Know where your audience is

We have previously talked about finding your audience online and we are just going to repeat it here once more because it is truly very important.
Using up your resources and energies on a platform that cannot give you as many prospects as another can is a big mistake.

Therefore, once you have figured out what your target demographic is, find out which social media platform they use the most and then distribute funds and ad volume across channels accordingly.

3. Content marketing

This goes hand in hand with building a brand image. In order to set yourself apart and to get the people’s attention, you need to show them what your brand stands for.

More and more brands are now basing their marketing campaigns on social issues and making some kind of commentary on those issues. You don’t have to do this if you don’t want to, however, present yourself as something more than a cog in the capitalist machine.

Give your brand a personality and build your image around it. Content marketing through blogs and social media posts is the best way to build a relationship with your audience.

4. Provide customer service to generate interest

Social media platforms put those pages and posts on their search pages that are eliciting the most activity.

So, the more comments and engagement you get on your post, the more chance there is to appear on the homepage of YouTube or the search page on Instagram. These avenues are your introduction to those who maybe don’t know about you.

One way to get more comments on your posts, and more mentions on social media generally is if you also reply to comments made to you.
Customers always have queries. Answer those online and publicly (not necessarily about individual orders, but general questions and suggestions) so that more people are encouraged to talk to you.
This will not only boost your social media rankings and help you with the algorithm, but also add to your reliability and responsiveness as a service.

5. Get reviews

The first thing anyone does when they find out about a new brand or product is to look it up online. The buyer always wants to make an informed purchase. Especially with social media and review sites around, they know they can find out people’s experiences with that product first hand.

This is why you need to encourage product reviews. They also help with your online popularity because you are being mentioned by more people.

One very efficient way to do that is to work with influencers. They build their audience on trust and have a genuine relationship with their followers. You can use that influence to market your products.

These were a few tips that should definitely be part of every new business’s marketing plan. These methods have all been tested and proven. If they are done right, they will surely boost your ROI and conversions.

The more links to your online store you can leave around the World Wide Web, the bigger chance you have of making your business a success.

  Stepping into a new market and being noticed are both challenging and exciting at the same time. The challenge …

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