This is the part that overwhelms most people when thinking about setting up a business of their own. There is …
Innovation: is it necessary for being entrepreneurial.
Being an entrepreneur is the next big fad!
Retail Store Organization and Storage
In this article we discuss some storage and organization in order to give some ideas about what to expect if …
Aesthetics 201: Product Presentation in Stores
Product presentation doesn’t just have to do with aesthetics. It is also a matter of safety and prevention (of shoplifting …
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Business Aesthetics 101: Three Types of Stores
In this piece we will discuss the three types of retail shop layouts that are most common. So if you …
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Business Aesthetics 101: Finding the Right Shop Design
Now that we have discussed the overall importance of a good store design and the different aspects of it (see …
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Business Aesthetics 101: Offer an Experience to the Buyer
Most of the big businesses around the world are known not just for a product, but also the experience. It …
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Working Smart: Advertisement and Promotion
This article is dedicated to ‘Promotion’ out of the marketing mix. Let’s jump right in and discuss some of …
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The Marketing Mix
The marketing mix consists of 4 P’s. They are: ⦁ Product ⦁ Price ⦁ Promotion ⦁ Place Although these …
Online Visibility: Target the right audience
Stepping into a new market and being noticed are both challenging and exciting at the same time. The challenge …
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