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Aesthetics 201: Product Presentation in Stores

Product presentation doesn’t just have to do with aesthetics. It is also a matter of safety and prevention (of shoplifting etc.).
Therefore, we will be discussing both these aspects of presentation of products in stores in this article.

Aesthetically pleasing product presentation- Visual Merchandising
Visual merchandising is the optimization of a retail space for sales. Some things that any business owner can do to ensure that they are making the most of it are:

⦁ Try to think like your target audience.

⦁ The use of psychographics and deep analysis of the target group should be part of the research.

⦁ Targetall 5 senses. Your display should not just be visually attractive, the overall store vibe has to smell nice, and products should be in reach and accessible if you want to truly make your customer’s experience a pleasant one. Also, play good music to target the auditory sense, and if you are selling food items or a drink, then handing out samples can do wonders.

⦁ Create displays to help the customer visualize that product with other products. If it is a clothing item, use it in a complete outfit on a mannequin so the shopper can see what kind of a look they can create with that item. For furniture or any lifestyle bits you can create displays as well. All of this helps the customer see in their mind where and how that item will look the best and they will be encouraged to buy it to achieve that effect.

⦁ Remember that in product displays likes do not repel. Placing similar things together not only saves the customer’s time and make their shopping experience easier, but is also more likely to encourage them to buy more things. This is because when they are visualizing one type of product, showing them something that goes with it or which is similar will mean more chance of another sale.

⦁ Follow the rule of three. The simple reason behind this is that three things are harder to ignore than one.

⦁ Use proper lighting. Light can really set the mood of a space and can also be used to highlight or even draw attention away from something. So use it wisely.

⦁ Keep looking for new and exciting presentation ideas. Always be ready to improve and tweak.

Organizing product displays to prevent shoplifting

Shoplifting is an important issue and one that is often very awkward to deal with for businesses, especially if they are new. The best option then is to work on prevention. If you don’t give shoplifters enough of a chance you save both parties the trouble.

These are some tips to help you set your goods and merchandise in the most shoplifting-proof way possible. These are not just limited to product display.

We have also included some recommendations for additions around the store that will help in this regard.

⦁ Keep a tidy store. Messy shelves and too much going on makes for confusion and the strays might attract more attention and also be easier to pick up.

⦁ Apart from your products, work on distributing employees evenly around the store as well. Quiet spaces make it easier and safer to lift.

Incorporate mirrors into the store design. Having mirrors around shelves will do three things. They will give the customer a chance to try things on (if you are running such a store), it will make the space look bigger and more roomy, and also it will make it easier to spot lifters and also intimidate them with the thought: ‘what if someone can see me?’

⦁ Maybe put up a sign mentioning a fine or any other kind of disciplinary action against shoplifters. This one you might feel the need to ponder over a little more. If you don’t feel comfortable putting up an intimidating sign, that’s fine you can skip it.

⦁ You can use electronic tags (for an electronic surveillance system) on all your products. The only problem with this is that it might not be the most cost-effective option. However, if you have the budget, definitely put this in place. It is extremely useful.

⦁ Employ strong inventory management techniques. Using a POS (Point of Sale) system can really help keep track of what’s in stock, what’s coming, and what is needed. They also help you manage and keep an eye on cost as well as place orders for new stock. When things don’t add up, or there are unaccounted for shortages then you will know that someone somewhere has taken something. It can thus help you trace it.

It can seem overwhelming thinking about all the things that one needs to do to run a successful store. The truth is that yes, it is hard but only in the beginning mainly. Once you have some main systems in place you will be able to tell more easily what’s working and what’s not.

After the initial work is done, then it’s just maintenance and some tweaking here and there.

Therefore, do your research thoroughly and then put all your energy into making your dream layout and style a reality. Things will get much easier from there.

Product presentation doesn’t just have to do with aesthetics. It is also a matter of safety and prevention (of shoplifting …

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